Snapchat, one of the pioneering social media platforms, has evolved significantly since its inception. With its ephemeral content and engaging features, Snapchat has managed to capture a substantial share of the younger audience. To further enhance user experience and encourage more interaction, Snapchat introduced its premium version, offering a range of exclusive features. In this article, we will delve into 12 Snapchat premium features designed to boost engagement, exploring how they work, their benefits, and the impact they have on user interaction.
Introduction to Snapchat Premium
Snapchat Premium, also known as Snapchat+, is a subscription-based service that offers users a more personalized and enhanced experience. By subscribing to Snapchat+, users gain access to a variety of features that are not available on the standard version of the app. These features are designed to increase user engagement, provide more creative tools, and offer exclusive insights into how other users interact with their content.
Feature 1: Custom App Icons
One of the first premium features is the ability to customize the Snapchat app icon on your home screen. This feature allows users to personalize their app’s appearance, choosing from a variety of icons and colors. While seemingly cosmetic, this feature can encourage users to engage more with the app, as personalization often leads to a sense of ownership and increased usage.
Feature 2: Exclusive Stickers
Snapchat is known for its stickers, which are a fun way to express emotions and reactions in chats. Snapchat+ introduces exclusive stickers that are only available to premium users. These unique stickers can be used to differentiate oneself in conversations, potentially sparking more interactions and making chats more engaging.
Feature 3: Enhanced Profile Badges
Profile badges are a way to showcase achievements or special statuses on Snapchat. With Snapchat+, users can access exclusive badges that highlight their subscription status or other unique identifiers. This feature can foster a sense of community among premium users and encourage more profile visits and interactions.
Feature 4: Priority Story Replies
This feature allows premium users to see their replies to stories highlighted in blue, making them stand out. For creators or users who value being noticed, this feature can significantly boost engagement, as it increases the likelihood of receiving responses or starting conversations based on story interactions.
Feature 5: Post View Counts
Understanding how many people have viewed your posts can be invaluable for content creators. Snapchat+ provides users with the ability to see how many friends have re-watched their stories. This insight can help in tailoring content to better engage the audience, as users can identify what types of posts are most popular.
Feature 6: Custom Notification Sounds
Another premium feature is the option to customize notification sounds. This allows users to personalize their Snapchat experience further, making the app feel more tailored to their preferences. While this might seem like a minor tweak, it can contribute to a more enjoyable and engaging user experience.
Feature 7: Enhanced Bitmoji Integration
Bitmoji, Snapchat’s avatar system, can be further customized with Snapchat+. Users can access more outfits, poses, and backgrounds for their Bitmoji, enabling a more personalized and expressive form of self-representation. This can lead to more creative and engaging interactions, especially in chats and stories.
Feature 8: BFF Badge
The BFF (Best Friends Forever) badge is a premium feature that highlights a user’s closest friends. This badge is based on the frequency and volume of interactions between users. By showcasing these relationships, Snapchat+ encourages users to nurture their friendships, potentially increasing engagement and interaction among close friends.
Feature 9: Snapchat+ Profile
A Snapchat+ profile is marked with a star, indicating the user’s premium status. This can lead to a sense of prestige and exclusivity, potentially encouraging more users to engage with premium profiles, under the assumption that these users are more active or invested in the platform.
Feature 10: Special Lens Access
Snapchat lenses are a key feature of the app, offering users a fun way to enhance their photos and videos. Snapchat+ provides access to exclusive lenses that are not available to non-subscribers. These special effects can make user-generated content more engaging and encourage more sharing and interaction.
Feature 11: App Color Themes
Beyond just customizing the app icon, Snapchat+ allows users to change the color theme of the app itself. This level of personalization can enhance user satisfaction, making the app feel more aligned with individual tastes and preferences, which in turn can encourage more frequent use and engagement.
Feature 12: Enhanced Insights
Finally, Snapchat+ offers enhanced insights into user interactions. This includes data on who has viewed a user’s stories and how many friends have viewed their posts. These insights can help users refine their content strategy, understand their audience better, and increase engagement by posting content that is more likely to resonate with their followers.
| Feature | Description | Engagement Impact |
|---|---|---|
| Custom App Icons | Personalize the Snapchat app icon | Encourages personalization and frequent use |
| Exclusive Stickers | Access to unique stickers for chats | Fosters differentiation and sparks conversations |
| Priority Story Replies | Highlights replies to stories in blue | Increases the likelihood of starting conversations |
| Post View Counts | See how many friends have re-watched stories | Helps in tailoring content to the audience |
| Custom Notification Sounds | Personalize notification sounds | Contributes to a more enjoyable user experience |
| Enhanced Bitmoji Integration | More customization options for Bitmoji | Leads to more creative and expressive interactions |
| BFF Badge | Highlights closest friends based on interactions | Encourages nurturing friendships and interaction |
| Snapchat+ Profile | Indicates premium status with a star | Can lead to prestige and encourage engagement |
| Special Lens Access | Exclusive lenses for photos and videos | Makes user-generated content more engaging |
| App Color Themes | Change the app's color theme | Enhances user satisfaction and encourages frequent use |
| Enhanced Insights | More detailed data on user interactions | Helps refine content strategy and increase engagement |
What is Snapchat+, and how does it differ from the standard Snapchat app?
+Snapchat+ is a premium subscription service that offers users exclusive features, enhanced insights, and more personalization options compared to the standard Snapchat app. These features are designed to increase user engagement, provide more creative tools, and offer a more tailored experience.
How can Snapchat+ features boost engagement, and what are some of the most impactful features for this purpose?
+Snapchat+ features can boost engagement by providing users with more tools for personalization, exclusive content options, and insights into their interactions. Some of the most impactful features include priority story replies, post view counts, and enhanced Bitmoji integration, as these directly influence how users interact with each other and the content they produce.
Is Snapchat+ worth the subscription for casual Snapchat users, or is it more geared towards heavy users and content creators?
+Snapchat+ is generally more beneficial for heavy users and content creators who value the exclusive features, enhanced insights, and increased interaction opportunities it provides. For casual users, the standard Snapchat app may suffice, but those looking to elevate their experience, especially in terms of engagement and personalization, may find the subscription worthwhile.
