Thomson Learning, now known as Cengage Learning, is a leading provider of educational materials and digital solutions for the higher education and professional markets. The company has a long history dating back to 1970, when it was founded as International Thomson Organisation. Over the years, Thomson Learning has undergone significant transformations, including mergers, acquisitions, and name changes, to become the Cengage Learning we know today.
History and Evolution
Thomson Learning was initially established as a subsidiary of the Thomson Corporation, a Canadian media conglomerate. The company’s primary focus was on publishing educational materials, including textbooks, journals, and digital resources. In the 1990s, Thomson Learning expanded its operations through a series of strategic acquisitions, including the purchase of Wadsworth Publishing and Brooks/Cole Publishing. These acquisitions enabled the company to diversify its product offerings and increase its market share in the educational publishing industry.
Mergers and Acquisitions
In 2007, Thomson Learning merged with Nelson, a Canadian educational publisher, to form Cengage Learning. This merger created one of the largest educational publishers in the world, with a comprehensive portfolio of products and services. The new company, Cengage Learning, continued to expand its operations through acquisitions, including the purchase of National Geographic School Publishing and Aplia, an online homework solution. These acquisitions have enabled Cengage Learning to strengthen its position in the market and provide a wider range of educational resources to students and instructors.
| Year | Acquisition | Description |
|---|---|---|
| 1990 | Wadsworth Publishing | Publisher of textbooks and educational materials |
| 1993 | Brooks/Cole Publishing | Publisher of textbooks and educational materials |
| 2007 | Nelson | Canadian educational publisher |
| 2011 | National Geographic School Publishing | Publisher of educational materials and digital resources |
| 2012 | Aplia | Online homework solution |
Products and Services
Cengage Learning offers a wide range of products and services, including textbooks, ebooks, and digital resources. The company’s products are designed to support student learning and instructor teaching, and are available in a variety of formats, including print, digital, and online. Cengage Learning’s digital resources include online homework solutions, such as Aplia and MindTap, which provide students with interactive learning experiences and instructors with tools to track student progress.
Digital Solutions
Cengage Learning’s digital solutions are designed to support student learning and instructor teaching. The company’s MindTap platform provides students with a personalized learning experience, including interactive simulations, videos, and quizzes. Aplia, on the other hand, is an online homework solution that provides students with interactive assignments and instructors with tools to track student progress. Cengage Learning’s digital solutions have been shown to improve student outcomes and increase student engagement.
The following are some of the key features of Cengage Learning's digital solutions:
- Personalized learning experiences: Cengage Learning's digital solutions provide students with personalized learning experiences, including interactive simulations, videos, and quizzes.
- Interactive assignments: Cengage Learning's online homework solutions, such as Aplia, provide students with interactive assignments and instructors with tools to track student progress.
- Real-time feedback: Cengage Learning's digital solutions provide students with real-time feedback on their assignments and quizzes, enabling them to track their progress and identify areas for improvement.
What is Cengage Learning's approach to digital learning?
+Cengage Learning's approach to digital learning is centered on providing students with personalized learning experiences and instructors with tools to track student progress. The company's digital solutions, such as MindTap and Aplia, provide students with interactive assignments, real-time feedback, and personalized learning paths.
What are the benefits of using Cengage Learning's digital solutions?
+The benefits of using Cengage Learning's digital solutions include improved student outcomes, increased student engagement, and enhanced instructor productivity. The company's digital solutions provide students with personalized learning experiences, interactive assignments, and real-time feedback, enabling them to track their progress and identify areas for improvement.
Cengage Learning’s commitment to providing high-quality educational resources has earned it a reputation as a leader in the industry. The company’s digital solutions, including MindTap and Aplia, have been shown to improve student outcomes and increase student engagement. As the educational publishing industry continues to evolve, Cengage Learning is well-positioned to meet the changing needs of students and instructors.
