The University of Georgia's Music Business Program is a highly respected and comprehensive program that offers students a unique blend of academic and professional training in the music industry. Located in the heart of Athens, Georgia, a city known for its vibrant music scene, the program provides students with unparalleled opportunities to engage with industry professionals, attend concerts and festivals, and gain hands-on experience in the music business. With a strong focus on the intersection of music, business, and technology, the program prepares students for a wide range of careers in the music industry, from record labels and publishing companies to live event production and music marketing.
Program Overview
The Music Business Program at the University of Georgia is designed to provide students with a comprehensive understanding of the music industry, including its history, structure, and current trends. The program offers a Bachelor of Music degree with a major in Music Business, as well as a Certificate in Music Business, which can be earned in conjunction with any undergraduate degree. The curriculum is divided into three main areas: music business fundamentals, music industry electives, and experiential learning opportunities. Students take courses in subjects such as music industry history, copyright law, marketing, and finance, as well as electives in areas like live event production, music publishing, and artist management.
Music Business Fundamentals
The music business fundamentals courses provide students with a solid foundation in the principles and practices of the music industry. These courses include Introduction to Music Business, Music Industry History, and Music Business Law. Students learn about the structure and operations of record labels, publishing companies, and other music industry organizations, as well as the key concepts and terminology used in the industry. They also gain an understanding of the legal and financial aspects of the music business, including contracts, copyright law, and royalty payments.
| Course | Description |
|---|---|
| Introduction to Music Business | Overview of the music industry, including its history, structure, and current trends |
| Music Industry History | Historical development of the music industry, from the early 20th century to the present |
| Music Business Law | Legal aspects of the music industry, including contracts, copyright law, and royalty payments |
Music Industry Electives
The music industry electives offer students the opportunity to specialize in a particular area of the music business. These courses include Live Event Production, Music Publishing, and Artist Management. Students learn about the practical aspects of live event production, including venue management, sound and lighting, and marketing. They also gain an understanding of the music publishing industry, including the role of publishers, songwriters, and composers. Additionally, students learn about the principles and practices of artist management, including talent scouting, contract negotiation, and career development.
- Live Event Production: practical aspects of live event production, including venue management, sound and lighting, and marketing
- Music Publishing: music publishing industry, including the role of publishers, songwriters, and composers
- Artist Management: principles and practices of artist management, including talent scouting, contract negotiation, and career development
Experiential Learning Opportunities
The Music Business Program at the University of Georgia offers students a wide range of experiential learning opportunities, including internships, freelance work, and participation in music industry events and conferences. Students can gain hands-on experience in the music industry through internships with record labels, publishing companies, and other music industry organizations. They can also work as freelancers, providing services such as social media management, marketing, and event production to music industry clients. Additionally, students can participate in music industry events and conferences, such as the South by Southwest (SXSW) festival and the Music Business Association (Music Biz) conference.
What are the admission requirements for the Music Business Program?
+The admission requirements for the Music Business Program include a minimum GPA of 2.5, completion of prerequisite courses in music and business, and submission of a personal statement and letters of recommendation. Students must also audition for the program, either in person or via video submission.
What kind of career opportunities are available to graduates of the Music Business Program?
+Graduates of the Music Business Program have a wide range of career opportunities available to them, including jobs in record labels, publishing companies, live event production, music marketing, and artist management. They can also work as freelancers, providing services such as social media management, marketing, and event production to music industry clients.
In conclusion, the Music Business Program at the University of Georgia is a comprehensive and highly respected program that offers students a unique blend of academic and professional training in the music industry. With a strong focus on the intersection of music, business, and technology, the program prepares students for a wide range of careers in the music industry. Through its emphasis on experiential learning, the program provides students with numerous opportunities to gain hands-on experience in the music industry, setting them up for success in their future careers.
